Google Chrome may be one of the fastest browsers around, but that doesn’t mean there isn’t room for improvement. Starting in the very near future, Chrome’s getting Brotli (“small bread” in Swiss German), a new page compression algorithm that decreases load times.
Brotli – Small Bread for Chrome is coming !
Brotli, which was revealed in September as a replacement for Chrome’s outgoing Zopfli algorithm, uses a more efficient data format to improve the compression of scripts by up to 26 percent. That should mean faster website rendering and better space utilization in most case, but the potential applications extend beyond mere page content. Compression engineer Zoltan Szabadka sees Brotli being used in image optimization and website pre-fetching on unreliable connections, and perhaps even font compression in scenarios where high-resolution typography isn’t a necessity (e.g., smartphones and other small-screen devices). Subsequently, Google expects all users (but especially those on mobile) to see “lower data transfer fees and reduced battery use.”